L’Oreal Paris, the official partner of the Cannes Film Festival, is a feminist brand that has been empowering women for 25 years. Last year, L’Oreal Paris took this effort to the next level and introduced a special annual award program for promising short filmmakers, the Lights On Women Award.
The brand announced the second annual winner of the award chosen from the Short Films Competition and La Cinef’s selection at Cannes. Mai Vu of Vietnam won first place for her 9-minute film, Spring Roll Dream, which depicted the simple yet profound importance of family tradition. The final choice was announced in person by Academy Award-winner, L’Oreal Paris spokesperson and Juror of the 2022 edition, Kate Winslet, during a special prize ceremony at the Jeune Cinéma gala dinner held at the Cannes Film Festival on May 27, 2022.
“Sometimes a simple tale about the purity of a family tradition can mean the most of all,” says Kate Winslet, of Vu’s winning film.
“It is a sweet reminder that if we just take a step away from the chaos of daily life and let go of the emotional structures and boundaries that we create for ourselves and our children, we can reconnect with the things that matter most. We can remind ourselves that the smallest of pleasures can serve to anchor us in who we truly are. All these beautiful emotions are delicately displayed in Mai Vu’s exquisite film, Spring Roll Dream.”
Delphine Viguier-Hovasse, Global Brand President, L’Oreal Paris, adds, “This second edition of the Lights On Women Award represents L’Oreal Paris’ long-standing commitment to achieving greater gender balance in cinema. This year marks 25 years of L’Oreal Paris at Cannes, and we remain dedicated to creating a future where women may take their rightful place in the industry.”
This powerful night featured legendary actresses and speakers from L’Oreal Paris, Helen Mirren, Gemma Chan, Andie MacDowell, Camille Razat and Aja Naomi King.
At the sidelines of the event IANSlife caught up with actress Gemma Chan who celebrated and supported this next generation of talented female filmmakers.
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